I was commissioned by the Country Club Plaza to create the 2020 spring banners. I wanted to incorporate spring colors and floral elements into the banners. I believe the Plaza has beautiful scenery and I wanted the banners to blend in well with that. While incorporating the Lexus logo I tried to include as many patterns and shapes as possible. The three concepts were from pieces located on the Plaza. They were displayed from March-August. I was provided the Lexus logo and created the typography for the plaza banner logo itself.

Goal: To create banners that represented the Country Club Plaza as well as portrayed my artistic feel. I was challenged in this project because I had to incorporate elements from The Plaza into the banners while not being repetitive to previous designs.

Process: Research - Photograph - Layout - Design - Pitch - Revisions - Print Ready